Shop London: all participating stores for children’s toys, baby clothes and essentials


Why should your little ones miss out on all the fun for less?

As part of Evening Standard’s campaign to support the capital’s lesser-known and independent small stores, we are partnering with brands to offer exclusive discount codes on a host of essentials, from food and drink to fashion, housewares and beauty.

The Shop London event extends to your little people with discounts on fashion brands and toys that are both educational and fun.

See participating brands below.

Baby Boosa – Offer: 15% Discount code: BOUTIQUELDN2021

Putting a stylish touch on an everyday essential for your babies and toddlers, Baby Boosa offers playful and durable weaning items and toys. They are reusable and come in a storage bag for easy taking.

Bravado – Offer: 20% Discount code: ESSHOPS20

Stylish and comfortable bras for nursing moms, Bravado turns models from frumpy to fabulous. Get clean monochrome styles or indulge yourself with the leopard print.

Stylish waterproof products for babies, toddlers and wheelchair users.

Teething is a tough time for young people, but Cheeky Chompers are on a mission to make that growing pain a little easier for both parents and kids. The company, which once appeared on Dragon’s Den, offers teething products and bibs.

Cheeky Rascals provides parents with genius childcare products around the world. Shop for items designed for newborns and toddlers, from strollers to safety gates and more.

Doona – Offer: ten% Discount code: SHOPS

Ask any new parent and they’ll tell you – kids come with a lot of gear. Providing a lifeline for anyone short on space to stow both a stroller and a car seat, Doona’s design can transform from one to the other in seconds, making it easy for you to store. life. It is also the only car seat in the world with integrated wheels and suitable for newborns as well as infants up to 13 kg.

This award-winning brand is committed to supporting parents by streamlining the often confusing world of baby products. The stylish selection includes travel systems, strollers, car seats and nursery furniture.

Locked – Offer: 15% Discount code: SHOPS

A nursing bra that doesn’t look like a Tesco tote? Head over to Latched, where you’ll find plenty of chic and comfortable styles to help you breastfeed in style. There is also a selection of monochrome fitness and loungewear to help you get through the early days of motherhood.

Lover – Offer: ten% Discount code: SHOPS

Lovevery works with a group of leading academics, researchers and practitioners to develop early learning resources designed to give your children the best start in life. Award-winning play products are fun, simple, and engaging, while being made in a sustainable manner.

When babies need more clothing changes than Mariah Carey, zippers and buttons can become a time-consuming nightmare. Enter Magnet Mouse, which offers 100% cotton baby clothes that are completely free from cumbersome snaps and buttons. Instead, tiny magnetic clips are hidden inside the fabric, meaning you can get your baby ready in seconds.

Medela – Offer: 15% Discount code: ESSHOPS15

Portal for nursing mothers, Medela offers a multitude of tips and products for new parents.

nap nap – Offer: 15% Discount code: ESSHOPS15

On a mission to help babies sleep like … well babies, NapNap mats are award-winning portable vibrating sleep mats for babies from newborns up to two years old. Sleep mats emit soothing white noise to help recreate a womb-like environment for your newborn baby.

Agile – Offer: 15% Discount code: ESSHOPS15

Child-friendly cleaning products made with plant-based ingredients that are more respectful of the environment as well as your little ones.

Specializing in clothing designed for outdoor and indoor play, Polarn O. Pyret offers great children’s clothing that is easy to move and stylish.

Poco Nido – Offer: 20% Discount code: ESSHOPS20

British brand of shoes for babies and children, Poco Nido produces shoes suitable for barefoot, simple and functional, packaged in packaging that does more than one job.

Bringing the fun back to dressing your mini-mes, Pink Flamingo offers quality clothes for newborns up to 12 years old. The adorable pieces are inspired by Spanish and traditional clothing with cute prints that are unlike anything else you can find in the children’s fashion market.

This business started by a mother aims to protect baby from rain and sun during essential walks. SnoozeShade Original blocks up to 99% of harmful UV rays and can be used as an awning to ensure your little one is always in the safe shade. Prices start from £ 19.99.

toucanBox – Offer: 50% on the first box and 25% on the second Discount code: SHOPS

This flexible subscription service offers a plethora of educational and fun activities right at your doorstep for your little ones to enjoy. Perfect for summer vacation, it inspires them to learn through play. They can build models like the Snappy Crocodile Puppet and the Giraffe Polka Dot Periscope with stickers and an activity magazine.

New parents should also check:

  • Oh mama – beauty and lifestyle boxes for the modern mom
  • Tilbea London – an award-winning maternity clothing brand
  • Dressed Breast – for durable items for maternity and breastfeeding

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