Inclusive New York designer gives kids accessories a new twist, including backpacks and lunch boxes for kids of color with “BrownKidSwag”

ALBANY, NY, July 29, 2021 / PRNewswire / – Back to school takes on special meaning in this post-pandemic world where most children have spent the past year in isolation and home schooling. Parents go the extra mile to ensure a smooth transition and a one-stop shop has just what it takes to make children of color feel extra special. New York-based brand BrownKidSwag is bringing a special touch to this back to school season with edgy clothing featuring deep caramel-hued faces and rich mocha undertones.

Founded in 2017, BrownKidSwag specializes in making children of color feel good about themselves. The online store known for its large assortment of personalized items handcrafted specifically for black and brown children is a breath of fresh air for parents looking for unique items for their children. The products celebrate black culture and are designed with cartoons, chibi, manga and 3D which are hand painted on personalized backpacks, notebooks, stickers, umbrellas, clocks, pillow cases, etc.

Historically, manufacturers have failed to meet the demand for merchandise designed specifically for black children, but BlackKidSwag’s efforts are moving the industry forward by making these items available themselves. The purpose of the online store is to turn the narrative into one of positivity and cultural awareness.

“Growing up, no Disney princess looked like me on backpacks, lunchboxes or clothing,” says the owner and founder of BrownKidSwag. Marcel moore. “I know firsthand how imperative it is for young black children to see characters who are like them, and my company recognizes that we don’t have to wait for other people to represent us.”

His comments correspond to a recent United States today article dealing with the lack of representation of blacks in articles intended for children. “Although the industry’s progress has been significant, most agree that minorities remain under-represented,” he said.

Moore adds, “Brown and black children have either been ignored or completely misrepresented in all aspects of popular culture. They find a sense of joy, identity and companionship in their favorite childhood characters. but what happens when the faces splashed over the things you love are consistently very different from yours? This is where BrownKidSwag comes in to bring awareness and inclusiveness.

For media inquiries regarding BrownKidSwag, please contact Marcel moore at 518-229-3609
Where [email protected]. To learn more about the company, visit

SOURCE BrownKidSwag

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