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Every year, we reach out to toy trend experts to get a sneak peek at their lists of the most popular and coveted toys ahead of the holiday season. (A quick rundown for those who can’t wait: Because this year is Pokémon’s 25th anniversary, toys that feature Pikachu, Charizard, Mewtwo, or Squirtle will be hugely popular.) Instead of praying to the inventory gods at At the last minute, we want you to be ahead of the game to find the animatronic Labradoodles, tiny collectible groceries, and magical steaming cauldrons that the kids will be clamoring for this holiday season.
Last year, we advocated for an early purchase due to shipping delays related to the pandemic. Well, this year, experts suggest stocking up even earlier. “Due to the continued impact of supply chain disruptions hampering toy makers this year, we don’t think there will necessarily be a toy that stands out like it did in the past. Instead, the hot toys will be the ones that are actually in stock, ”says Adrienne Appel, senior vice president of marketing communications at The association of the toy. “It might be tempting to wait for those annual Thanksgiving weekend sales, but now is not the year to do it.” We know it still looks a long way off, but if you see something your kid might want to unbox in December, your best bet is to buy it now and find a good place to hide it. And of course, to help you find the best things that aren’t out of stock, we’ll be checking inventory regularly and updating this article often.
For more gift options, we also have guides for kids of all ages including 1 year old, 2 year old, 3 year old, 4 year old, 5 year old, 6 year old – kids, 7 year old, 8 year old and 9 years old.
Toy expert Chris Byrne, who bears the name The toy guy, and Ali Mierzejewski, editor-in-chief of The Initiated to toys, say this interactive toy is going to be one of the biggest hits of the season. It comes with a variety of powders and potions that bubble, change color and steam when mixed in the cauldron with water. You also get a glowing magic wand to help you perform a series of magical spells that culminate in the spawning of your own Mixie (a plush creature that lights up and reacts to different commands). “It’s an absolutely amazing experience for the kids,” says Mierzejewski, noting that they can repeat the process over and over again with their friends and even put different things in the secret cauldron compartment and then magically reveal them.
[Note: The pink and rainbow-colored Magic Mixies have already sold out everywhere, but the blue version is still available to buy right now on Amazon. It’s just going to take between one and two months to ship.]
Beyblades have been very popular among the entire elementary school for some time now, and a less elaborate set is featured in our guide to toy gifts for 8 year olds. They’re basically fierce looking spinning tops that kids shoot at each other via a zipper launcher to see which spinner will survive the battle. While any Beyblade toy would make an exciting gift for the right kid, Mierzejewski says this Beyblade battle stage with a rotating center panel is the fastest selling one. “It’s already a very popular line, but I really like this new upgrade with the motor vortex disc that redirects the vertices randomly and makes every battle more interesting,” she says.
According to Appell and Mierzejewski, any Pokémon is at risk of selling out this holiday season. “In addition to the fact that Pokémon Cards are nearly impossible to obtain, there are a bunch of new Pokémon products coming out for the 25th anniversary. My advice is anything you see with Pokemon on it, you should buy it as soon as you see it. Because it’s so hot right now, ”says Mierzejewski. She and Appell recommend buying a new bundle of Pokémon battle decks like this one, as they come with two card decks, so you have everything you need to take on a friend. Each deck includes a special Pokémon, two foil cards, two large metal pieces, playmats for one player, reference cards, damage counters, a guide to improving your decks and a code card for the card game. collectible Pokémon online.
As we’ve seen over the past four years, the blind box collectibles trend is alive and well. This year, instead of miniature fashion dolls unboxing their own accessories, the most popular collectible toy is a set of plastic balls filled with charming miniature replicas of supermarket products. Byrne and Mierzejewski say these toys have already started selling. “It makes sense because kids love miniature objects and love to shop,” says Byrne. There are little bottles of Dove Shampoo, tiny Laughing Cow cheeses, and mini Kool-Aid containers, among others. If you’re wondering what kids do with these tiny pantry staples, Mierzejewski says the unboxing reveal is still very popular on social media, and they’re fun to display, swap with friends, and enjoy. use as accessories for Barbie and the like. size dolls.
A new toy trend we’ve heard from Byrne and Appell is audio for kids, especially that padded (and strategist’s favorite) speaker called Toniebox. Each Toniebox comes with a few well-known characters like Peppa Pig, Elmo, and Chase from Paw Patrol. When you place the figure on top of the box, it initiates a story that children can listen to but that they can engage with as well. And some stories have even been made with LaVar Burton. “Do you know how huge podcasts are for adults? This kind of children’s audio has been very important to children. It really stimulates the imagination, creativity, seeing things in your mind and developing listening skills, ”says Byrne.
If your child has requested a companion dog but you’re not ready to take on the responsibility, Mierzejewski recommends this highly anticipated interactive Labradoodle named Moji. “He has a very lively face and responds to children’s voices and touch with over 150 reactions,” she says. In addition to voice and touch controls, Moji has a smart collar with a color screen that displays different animated emojis to communicate what he is thinking. For example, if he is hungry, it will show on his collar and the kids will know it is time to feed him.
Paw Patrol continues to captivate children, and the recent release of Paw Patrol The film was unsurprisingly a huge success, earning over $ 100 million worldwide so far. There is a ton of Paw Patrol-themed toys, but Byrne says the ultimate town transforming tower, which is featured in the movie, is definitely going to sell. The three foot tall tower comes with six puppy figures, a Chase cruiser, and a mini clip-on backpack. You can toss puppies up the ramp, press buttons for sounds and lights, and send puppies to the command center via the tower elevator.
CoComelon is a YouTube TV show for preschoolers with billions of views and lots of spin-off toys you can buy. According to Byrne, this interactive doll inspired by the series’ main character, JJ, will be the first of all CoComelon toys to sell. In addition to singing three different songs that children will recognize in the show, JJ eats his peas and laughs when you press his tummy.
While no longer a new phenomenon, LOL surprise dolls are still incredibly popular and collectable with children ages 5 and up. You might think it’s just another doll, but Byrne says collecting items like LOL Surprise can provide important social interaction and belonging for kids. “What’s important with collectibles is that they’re different enough that kids can express their own individuality, but at the same time, they’re all part of the LOL Surprise world. Yes, they connect around a doll, but the wonderful thing is that they connect, ”he says.
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